Providing simple step-by-step strategies to make real money online, the author, a millionaire Internet entrepreneur, offers a blueprint to online success, along with practical advice and essential tools.

Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products...